LAUNCH CAMPAIGN FOR A PENSION PROVISION APP BY ZÜRCHER KANTONALBANK
With the new frankly App, the Swiss can finally take control over their private pension provision.
To convince the target group to take private provision into their own hands, we created a fun, integrated campaign which imagines who might be in charge of your money supported by a huge mix of digital and out of home media which leads to the frankly website and to the app store.
MAIN ROLE: SENIOR ART DIRECTOR.
AGENCY: JUNG VON MATT/LIMMAT.